The 10 best places to buy cheap wedding rings in the UK

Quick picks

How to compare cheap wedding rings properly

The cheapest wedding ring is not always the best-value ring. Before comparing retailers, check six things: metal, width, depth or weight, profile, hallmarking and aftercare. A 2mm light court ring in 9ct gold will naturally cost far less than a 6mm heavy court ring in platinum, even if both are plain bands.

A hallmark matters because it confirms the precious metal standard. If a ring is described as gold, silver, platinum or palladium and is above the relevant exemption weight, do not treat it as complete without a hallmark or a clear retailer explanation. UK hallmarking law exists because precious metal purity cannot reliably be judged by sight or touch. Source: Assay Office London hallmarking guide.

Also check whether the ring can be resized. Plain gold and platinum bands are usually easier to adjust than full eternity, tungsten, titanium or heavily patterned rings. If you plan to engrave the ring, read the returns policy first, because personalised or made-to-order items are often excluded from standard change-of-mind returns.

1. F.Hinds — best budget high-street jeweller

F.Hinds is a strong budget option because it combines low entry prices with real high-street support. The company describes itself as an independent family-owned jeweller established in 1856, and its wedding-ring category includes silver, gold, platinum, palladium, titanium and tungsten options.

The value range is broad. Search results from F.Hinds show titanium wedding-style bands around £39.99, silver bands around £59.99, and 9ct gold wedding rings from roughly £299–£350 depending on width and style.

F.Hinds is also useful if you are unsure on sizing. The retailer says it offers a free ring adjustment or exchange once within its 30-day change-of-mind guarantee, subject to conditions. It also provides jewellery repair services, including ring resizing, in platinum, silver and gold.

Best for: Couples who want a low-cost ring from a recognised jeweller with in-store help.

Watch out for: Some very low-priced options may be titanium, silver or non-traditional styles rather than classic gold or platinum wedding bands.

2. H.Samuel — best under £100

H.Samuel is one of the easiest places to start if your budget is tight. Its site advertises wedding bands from £99, and its titanium wedding-ring section includes a men’s polished titanium band at £69.99.

The classic wedding-band category is useful because it clearly groups prices from £50–£99, £100–£249, £250–£499 and higher bands. That makes it easier to filter by budget rather than falling in love with a ring outside your range.

H.Samuel also has a ring-resizing and repair service, plus store appointments and virtual appointments for sizing and product advice.

Best for: Couples looking for a low starting price and a familiar national jeweller.

Watch out for: Under-£100 rings are likely to be titanium, silver, plated or simpler designs rather than classic gold.

3. Ernest Jones — best for diamond-set and branded wedding rings

Ernest Jones is another established high-street option, especially if you want diamond-set, branded or more decorative wedding rings. The retailer’s site describes Ernest Jones as beginning in 1949, and the wedding section filters by women’s rings, men’s rings, diamond-set, eternity, plain, patterned, shaped and wishbone styles, plus metals including gold, platinum, palladium, rose gold, silver, titanium and white gold.

Ernest Jones also provides a 30-day returns route for online purchases by post or to UK stores, with conditions on pristine condition and packaging.

Best for: Couples comparing diamond-set bands, bridal sets and branded designs.

Watch out for: The “sale” price may be attractive, but always compare the ring’s metal, carat, diamond weight and width rather than the discount percentage alone.

4. Wedding Rings Direct — best overall value

Wedding Rings Direct is the strongest overall choice for couples who want a large made-to-order range without paying high-street markups. The company says it was founded in 2000 and has made more than 100,000 wedding rings. Its range covers traditional precious metals as well as titanium, zirconium, tungsten, steel and silver, with 58 finger sizes, half sizes, nine widths and six profiles.

The main advantage is the sample service. You can borrow up to 10 silver sample rings in your chosen specifications, keep them for a week, and return them in a prepaid envelope. The sample borrowing fee is listed as £2 for plain bands up to £12 for engagement rings, with UK delivery and return postage included.

This is especially useful if you are buying online but still need to compare a court profile, flat court, D-shape, width and metal colour against an engagement ring. Wedding Rings Direct also says it prices precious metals by weight, offers insured delivery, a price-match promise and a 30-day returns window, although bespoke, shaped and engraved rings have stricter exclusions.

Best for: Couples who want online value but still want to test width and profile before committing.

Watch out for: Engraved, bespoke and shaped rings may not be returnable in the same way as standard rings.

5. T.H. Baker — best for second-hand and store support

T.H. Baker is a good choice if you want a traditional jeweller but still care about value. The company says it was founded by Thomas Henry Baker in 1888 and has 19 UK stores.

Its wedding category includes yellow gold, white gold, platinum and palladium, plus classic plain court, D-shape, shaped, diamond-set and patterned styles. The site also carries second-hand bridal sets and wedding rings, which can be a useful route to better materials for less money if you are comfortable buying pre-owned jewellery.

T.H. Baker also offers ring resizing both in-store and online, with staff assessing what is possible before quoting.

Best for: Couples who want store help, second-hand options, or a more traditional jeweller.

Watch out for: Pre-owned rings may have limited size availability, so check resizing feasibility before buying.

6. Argos — best for quick, simple buying

Argos is not a specialist bridal jeweller, but it can be useful for straightforward budget wedding bands, especially if you want delivery or local collection without a long made-to-order process. Its 9ct wedding-ring category includes yellow and white gold options from brands such as Revere and Wedfit, with plain, court, flat and diamond-accented styles.

Examples seen in Argos ring listings included 9ct gold and diamond-style rings from around £125 and Wedfit 9ct yellow gold wedding bands around £350, although prices and availability vary by size and stock.

Best for: Couples who want a simple, fast, low-friction purchase.

Watch out for: You may get less specialist fitting, metal-weight guidance and long-term aftercare than with a dedicated jeweller.

7. Goldsmiths — best established premium high-street option

Goldsmiths is not the cheapest retailer on this list, but it is worth including for couples who want a well-known high-street jeweller with a broad wedding-ring range and aftercare. Its wedding-ring pages include yellow gold, white gold, rose gold, platinum, palladium, silver and titanium options. Example listings show sterling silver wedding bands around £80, titanium around £100, 9ct gold plain bands from around £250–£300, and platinum bands from around £500 upward depending on width and weight.

Goldsmiths also has a jewellery promise covering a 12-month manufacturer’s guarantee for workmanship or manufacturing defects and access to repair and cleaning services.

Best for: Couples who want a recognised jeweller, store access and a wide metal range.

Watch out for: Prices rise quickly for platinum, 18ct gold and diamond-set designs.

8. Fraser Hart — best for premium high-street service

Fraser Hart is better described as an accessible premium jeweller than a cheap wedding-ring retailer. The company says it began trading in 1936 and now operates around 22 UK stores.

Its wedding-ring examples include platinum bands from the mid-hundreds upward, such as ladies’ platinum court rings around £625–£950 and men’s platinum bands above £1,500 depending on width and finish. The retailer also advertises 0% finance options on qualifying spends and personal consultations.

Best for: Couples who want premium store service, finance options and classic platinum or diamond-set rings.

Watch out for: Not the best first stop for the lowest budget. Use Fraser Hart when service, store experience or premium metals matter more than the cheapest price.

9. Warren James — best for low-cost high-street offers

Warren James is a useful budget retailer if you want a high-street jeweller with frequent value-led pricing. The company describes itself as the UK’s largest independently owned jewellery chain, and its wedding-ring categories include women’s and men’s wedding bands.

The men’s wedding-ring page says prices start from just over £100 and run to £1,000+, which makes Warren James a realistic option for shoppers who want a proper wedding band without starting in the £400–£700 bracket.

Its online exchange and refund policy gives unworn resaleable website purchases a 28-day window, with exchanges handled through stores and refunds requested online.

Best for: Couples looking for simple, affordable rings and regular promotional pricing.

Watch out for: Check metal, diamond weight and sizing carefully. Lower prices may reflect lighter bands or promotional RRPs.

10. Mappin & Webb

Mappin & Webb is a respected luxury jeweller, but it is not a natural “cheap wedding rings” pick unless you are buying in a sale. Its wedding-ring category includes flexible finance and UK boutiques, but the all-wedding-rings filter showed most products above £500, with many between £1,001 and £2,500. Sale listings can bring some platinum or palladium rings into the £275–£550 range, but that is promotion-dependent.

Mappin & Webb is worth considering if you want a premium boutique experience or spot a genuine sale item in your size. It should not be positioned as a primary budget retailer.

Final buying advice

For the best balance of price, confidence and aftercare, start with Wedding Rings Direct, F.Hinds and H.Samuel. Add Warren James and Argos if the lowest possible price matters most. Use Goldsmiths, Ernest Jones, Fraser Hart and Mappin & Webb when you want a stronger high-street or premium-store experience. Use Purely Diamonds when the brief is diamond-set, shaped or bespoke rather than simply cheap.

Before you buy, confirm the hallmark, check whether the ring is solid or hollow, compare the width and profile, read the returns policy before engraving, and ask what resizing will cost after the initial adjustment period. That is how you find an affordable wedding ring without ending up with a false economy.